The name of Hoot & Holler is fairly new to the Treasure Valley of Idaho but one of the owners is certainly not the new kid on the block. Ted Wheeler is a third generation of auctioneers. It started with his grandfather around 1929, followed by Teds father, Aden shortly thereafter. It soon grew into a family business called the Wheeler Auction Team. Over the years everyone that was still alive that is, were either retiring or their lives were taking a different direction and that was when Hoot & Holler evolved.